GWU Devoted Dawgs
Creating an identity for a new donor loyalty society.
I created a logo for the new loyalty society, that would have brand recognition and could translate well on a variety of materials, from print collateral to promotional items.
Donors first received a direct mail piece thanking them for their generosity and personally inviting them into the loyalty society. Then, based on their giving level,
they were invited to Philanthropy Luncheon during the University's annual week of giving and sent a gift (custom collector's coin, branded socks, or a lapel pin.)