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South End
Holiday Campaign

Sharing holiday happenings in South End, NC



To showcase South
End as a holiday shopping destination

South End is known for Shop Small Saturday, but it was not necessarily seen as a
holiday shopping destination in Charlotte. Through this campaign — which consisted
of print collateral and signage, swag, and advertising — we wanted to market South End as not just another holiday shopping option, but also a place for holiday-related activities. The look and feel of the campaign rhymes with the South End brand but also evokes a whimsical and nostalgic feeling. 

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