CREATIVE

Uptown has an existing brand, but when the decision was made to run a campaign, we hired an outside agency to create an extended color palette and graphic elements, take new photography, and craft matching compelling taglines and copy. After the initial round of out of home marketing, signage, and banners, I have taken the campaign brand and adapted it for additional use, including but not limited to: digital advertising, new billboards, activation signage, swag items, and a train wrap.