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Camden Commons
Brand Refresh

Connecting the established event to the South End Brand

CamdenCommons_Logo_Use on Color Background.png

goal.

To connect Camden Commons to South End and better explain the event
to those unfamiliar
with SE.

Camden Commons was an established event in South End. But at first glance, it wasn't clear where the event was and how it was connected to South End. In 2024, Charlotte Center City Partners decided to explore a brand refresh, and that refresh was implemented for the 2025 Camden Commons events. The refresh clearly shows that the event takes place in South End, and the look and feel better connect to South End's branding. The refresh also utilizes bright colors and graphics that tie into the spring and summer seasons. 

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